Updated: Sep 23, 2021
We are pretty much familiar with Signages or signs. We see signage every day – they're a crucial part of life. Whether you are driving down the street, you'll see road signs, or in the workplace, you'll encounter health and safety signs. They are everywhere. They have become a cornerstone of modern society and are found in all sizes, shapes, and colors. If all signs from any city are removed, it will affect every aspect of human life. Today, we'll be talking about what signage really is and why we need it.
What is a Signage?
A Signage is generally defined as signs, especially road signs and advertising signs, considered collectively. It is also any kind of graphic display intended to convey information or instruction to people. Diving deeper, signages are actually the use or design of symbols and signs to communicate intended for a particular audience.
What are they for, and why do we need it?
Marketing and Advertising to Entice Customers
"Open 24 Hours," "Buy Now," and "Best Milk Tea in Town." At times it's for branding. Sometimes it's to push promotion, product, or service. Occasionally, it's a straightforward CTA (Call to Action). Signs are often used for advertising and marketing by companies or organizations. What entices customers is the eye-catching signage that stimulates their interest and tells them to give an establishment a chance to show what it has. Business signs help people know they're in the right place, and it can create a great first impression of your business. Just keep in mind to consult with a professional before putting up signs for your business.
Signages are best used to aid individuals to identify or recognize a brand or location. Brands like Mcdonalds and Starbucks have become experts at applying their brand sign for recognition, using big and high street signs that make their brand visible and easy to spot.
Sometimes, a sign may be used solely to enhance a particular place's overall appearance or surroundings. Signages can also be created using wall murals – with no advertising purposes.
Health and Safety Signs
They're frequently found in hospitals, workplaces, offices, schools, and basically almost everywhere. It's crucial for everyone's safety. Health and safety signs provide information and warnings about hazards or threats which are essential to safety. They are one of the primary means of communicating health and safety information.
Directional and Wayfinding
Directional signs are necessary for broad locations such as shopping malls, hospitals, and corporations. They can also be useful for large scale events such as festivals or places where there are multiple buildings or entrances. Wayfinding signs are often intended for drivers and commuters. They tell you how to get to specific places or areas in cities and rural areas. Signs can be placed by local governments to highlight famous buildings and primary offices.
At Signage Hub, we are passionate about signages, and we see to it that we are experts in sign design and custom-built signage solutions. Let's talk! Once we have determined your sign's purpose, we'll take it from there as we come closer to making your sign a reality.